Research Question

My research question is going to be is this new symbol and brand going to promote Colorado's state government, and state friendly brands more effectively than the Colorado flag. My gut feeling would tell me yes it does because it shows a mountain, along with the letter CO, and says Colorado under it. The flag only conveys a simple C in the middle so it is hard to decipher where that represents if you are not familiar with the flag, or the state.  The mountain is also one symbol that is associated with Colorado, especially for people within the state we know how much the mountains mean. I am interested to find out if this is more recognizable for others, and if it will more easily promote Colorado. The motto that goes along with this is " Its in out nature", and that seems to be an aspect of what their promoting too, along with their green symbol. I think some people would look at this as a waste of time and resources because the flag is already widely used, and at least some people already recognize it opposed to the brand new symbol.I could also see many agreeing with it though because it does more accurately portray our state, and what we stand for. I would like to find out why the state government and the governor put this plan into action, and what kind of research suggests that it will actually work. I am also interested to see what the residents of Colorado think about this, and whether its positive or negative.